Disney‘s coming $7-a-month service will be bundled at a discount with the company’s other streaming services — the ad-supported version of Hulu and ESPN Plus. Disney will combine all three subscriptions for $13 a month, CEO Bob Iger said Tuesday, a $5 discount to paying for the three services separately.
This triple Disney Plus/Hulu/ESPN Plus bundle will be available in the US on Nov. 12, when is set to launch.
Disney also hinted at original programming for Disney Plus based Fox franchises like Home Alone and Night at the Museum. Disney bought $71.3 billion takeover of 21st Century Fox earlier this year, and Iger said Tuesday that Disney was interested in “reimagining” those franchises and others like Cheaper by the Dozen and Diary of A Wimpy Kid “for a new generation.”
Disney Plus is one of the highest-profile examples of traditional Hollywood digging in to compete against streaming services from the likes of Netflix, Amazon and — soon — Apple. With tech giants pouring money into their own TV shows and movies and luring consumers away from traditional pay TV, Disney is aiming to pull all its content off other services and consolidating it with flashy original programs on its own service.
When Disney announced its “initial” $7-a-month pricing for Disney Plus in April, the theater full of investors and analyst gasped at the low price. That’s half the cost of HBO Now and significantly less than Netflix’s most popular plan, which runs $12 a month in the US. At that April meeting and since, Disney has repeatedly confirmed it planned to offer a discounted bundle for all three of its subscriptions service but handled specified the price until Tuesday.
Joan E. Solsman