For the third year in a row, Amazon has something up its sleeve in September. Two years ago, the online megaretailer invited the to roll out the , plus a smattering of . Then, saw the arrival of the , the , for cars, the DVR, and new features and services for Echo speakers, too, like and .
Well, September’s here again and, sure enough, Amazon has a full day’s worth of product and device announcements set to begin this Wednesday at 10:00 a.m. PT.
Expect to see some surprises. Last year, thewas all but certain to debut after in the weeks ahead of the event — but most people had to little to no idea that we’d get an , an , an , and other unexpected announcements.
This year,about a high-end Echo speaker that might seek to compete with premium competitors like the and the , as well as rumors of wireless Alexa earbuds, Alexa glasses and even an . Note that Amazon already announced , potentially clearing the decks for a full day of Alexa news.
In other words, Wednesday is shaping up to be an awfully busy day for anyone who wants to keep up with the Alexa beat. All predictions aside, here’s what I’m hoping we’ll actually see once the dust settles.
Tighter privacy controls, better transparency
Let’s put the gadget wishlist aside for just a minute and acknowledge the fact that it’s been a dizzying year of privacy disclosures from just about every big name in tech that wants to get its devices into our homes, Amazon included. Most notably, we learned thatin order to refine Alexa’s capabilities. Some had simply assumed this was the case all along — but many users were rightly upset that Amazon hadn’t been upfront about the practice.
Now, Apple, which announced that it would only . I’d like to see Amazon match that policy to make it so nobody’s recordings are listened to without their explicit, active consent. Even better, Amazon should mark the recordings that it’s listening to in the user’s Alexa logs, and give people the ability to review the claim that only a small percentage of user audio is ever processed at all. Other potential privacy-minded moves include making Echo devices less reliant on the cloud, and capable of processing a greater number of user requests and smart home controls locally, without needing to send audio to Amazon’s servers., but that’s still a step shy of
Our personal data is a valuable commodity to the tech industry — but so is consumer trust. Absent any sort of meaningful regulation, it’s up to companies like Amazon to draw the lines with respect to privacy, and up to us as consumers to make informed decisions about whether we’re comfortable buying in. We’ll certainly hear more on privacy from Amazon this week; I’m hoping to hear a better, more transparent pitch than before.
“At Amazon, customer trust is at the center of everything we do and we take customer privacy very seriously,” an Amazon spokesperson said in a statement. “We continuously review our practices and procedures to ensure we’re providing customers with the best experiences and privacy choices. We provide customers with several privacy controls, including the ability to review and delete their voice recordings and microphone, and camera-off controls.”
Focus the camera pitch
While we’re talking privacy, let’s talk about cameras. The first two Echo Show smart displays and the mini Echo Spot all included a camera in order to facilitate video chats — but they also omitted a physical shutter to let users cover up the lens, opting instead for a digital kill switch that disables it electronically.
That still asks for too much trust for a lot of folks, so Amazon wisely added a shutter in on its newest smart display, the likable little. Will it follow suit with the full-size Echo Show, and debut an updated model with a shutter? Or perhaps come out with an add-on shutter accessory for those who already bought one of the original, shutterless models?
Beyond the shutter,that lets you hold objects in front of the camera and ask Alexa what it’s looking at. It’s pitched as a way to help vision-impaired users identify things like groceries based on their labels. Does Amazon have any other plans to put object recognition to work in its smart displays?
What about— and what about the ? With other smart displays like the starting to bring tech like that into people’s homes, I’ll be keen to hear what Amazon’s plans for it are, too. I mean, “ ” is an actual headline from just last month. Yeah, I’ve got questions.
Less artificial, more intelligent
One of the most interesting things about following the Alexa beat and owning Alexa devices is that you get a glimpse of where we’re at with modern, consumer-grade artificial intelligence. Mind you, we’re still a far cry away from Iron Man’s Jarvis. Despite some, you still can’t quite, you know, have a conversation with it.
And no, I’m not looking to chew the fat with my smart speaker — but I would like to see some progress here. Specifically, I’m hoping to see some new Alexa refinements that make interacting with the digital assistant feel more natural.
For instance, when Alexa doesn’t understand a request, it’ll often say, “Sorry, I don’t know how to help with that.” What if it was a lot better at asking a quick, clarifying follow-up question in cases like that, the way a human assistant might? If I mishear a single word in something someone says to me, I’m usually able to use the context of whatever they’re saying to realize my mistake on the spot. What if Alexa could do that, too?
Little things like that could go a long way toward keeping the assistant on the cutting edge — hopefully, Amazon will have an Alexa IQ update for us this week.
Devices we didn’t know we needed
Maybe I’m in the minority, but I think the notion of a high-end, premium-sounding Alexa speaker is pretty shrug-worthy. After all, audiophiles who insist on top-notch sound quality probably already have an expensive setup that they like — and if they want to put it under Alexa’s control, they can connect to a cheap device like thevia Bluetooth or via auxiliary cable.
The less obvious additions to the Alexa lineup are usually the most interesting to me, even if a lot of them end up flaming out. We’re all still exploring the potential of a voice-first internet ecosystem, and companies like Amazon are wise to get creative and see where they can go with it. Maybe that means launching a couple of Alexa duds here and there (I really wonder how many of those microwaves Amazon sold), but anything that expands the capabilities of the ecosystem — and the ways in which crafty developers might put it to use — seems like a worthy investment.
This is also the part of this post where I bring up the murmurs of an Alexa robot. Maybe it’s a kid’s toy. Maybe it’s a floor cleaner. Maybe it’s a roving security camera. Maybe it’s Rosey. Maybe it’s a picture drunkenly scribbled on an AmazonBasics bar napkin. Maybe it’s absolutely nothing — but if it’s something, I hope it’s something useful, and useful in a way we didn’t see coming.
Robot helpers aside, I can’t help but wonder what’s next for Amazon’s ubiquity offensive —. After stalling out for several months, the long-awaited finally seems to be making its way into consumer cars, and might be up next. Beyond serving as an alternative to and , those would seem to hint at an effort to make Alexa more of a regular fixture in people’s lives outside of their home. Could other wearables like Alexa glasses or an Echo watch be in the works?
We’ll know soon enough — and we’ll have the play-by-play for you here on CNET come Wednesday. Stay tuned.